SmartBug Media® — HubSpot’s most decorated Elite partner in the world and the digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle, has officially announced the launch of its Senior Living CRM Powered by HubSpot solution.
According to certain reports, this solution happens to be an offering built for small and medium-sized senior living communities. This means senior living organizations that use HubSpot will now be able to manage their occupancy, sales pipeline, marketing campaigns, customer support inquiries, and more, all available within one unified, intuitive, HIPAA-compliant solution.
Talk about the given technology on a slightly deeper level, we begin from its operations & occupancy management capacity, which is well-equipped to streamline the management of move-ins, move-outs, and depositors with robust resident and facility data at your fingertips.
Next up, we have the prospect of senior living marketing, a prospect which can be leveraged to run and measure the impact of every campaign with consolidated reporting and analytics. In simple terms, no matter whether you have one community or 50 communities, you can build your entire website in one single HubSpot’s content management system (CMS).
Alongside marketing, the new Senior Living CRM Powered by HubSpot even has an aspect dedicated towards sales where it works with an objective to maximize your sales reps’ productivity. This it will do with specialized lead management and task prioritization tools that are embedded right into your customer relationship management (CRM) system.
Beyond that, the solution also has a consideration for HR and recruitment, as it is seemingly well-equipped to accelerate your recruitment process, and therefore, fill positions faster using all the right hiring tools in one place.
Among other things, we ought to mention how HubSpot also offers more than 1,500 integrations to let businesses integrate other marketing, sales, CS and health care tools have a unified view of residents and their families.
“Senior Living CRM harnesses the unmatched versatility of HubSpot’s CRM infrastructure, tailored with senior living-specific enhancements,” said Ryan Malone, global CEO of SmartBug. “Senior living companies no longer need to rely on dated CRM platforms, staff up on technical talent to support complicated enterprise CRMs, such as Saleforce.com, or cobble together multiple point solutions to meet their needs. Combining the simple power of HubSpot, a purpose-built CRM, and the wide-ranging expertise of our team, Senior Living CRM allows organizations to improve efficiency and effectiveness across the full resident experience.”
As for some of the real-world benefits of such a technology, it includes improving lead generation by securely collecting sensitive data. Then, there is the potential for safely segmenting audiences, sending targeted marketing campaigns, and powering marketing/sales automation. Markedly enough, users can also come expecting a facility to personalize prospecting with a complete view of prospects to create more relevant connections and build more pipelines.
Hold on, there is more, as we still haven’t touched on the solution’s ability to automate deal management processes that require customers to provide sensitive data in forms.
Rounding up highlights would be the option to create a single customer record for help desk representatives by securely storing sensitive data required to deliver tailored services.
