Next Chapter Living, a groundbreaking online platform for senior living communities, has officially emerged out of stealth with a primary goal of eliminating the industry’s traditional costly referral-fee model.
According to certain reports, this new subscription-based marketplace arrives on the scene bearing an ability to provide one powerful and transparent alternative for senior living operators in terms of marketing their communities. The platform achieves that using its fixed monthly pricing and direct family engagement rather than costly referral fees and middlemen.
To understand the significance of such a development, we must take into account how the traditional model, which is best-known for acting as an intermediary between communities and prospective residents, tends to charge hefty commissions for each successful move-in, going as high as $5,000, or even more, for one referral.
Such a costly “tollbooth” between communities and families, like you can guess, greatly hampers senior living facility budgets, and at the same time, creates unnecessary barriers to direct engagement. As a result, senior living operators, especially those managing tight margins and occupancy goals, are now re-examining how they source leads in 2025.
In fact, industry observers note that a top trend this year would be changing relationship between operators and third-party referral sources, alongside a rise in digital personalization tools.
Taking that into perspective, Next Chapter Living brings forth a mechanism, where community’s marketing cost remains the same each month regardless of lead volume or move-ins. Not just that, unlike some emerging platforms that tie basic visibility to paid service upgrades, Next Chapter Living offers full marketplace access without requiring communities to purchase ancillary tools or premium features.
“Our goal is to re-empower senior living providers with a transparent, fixed, cost-effective marketing strategy they control. We believe the best way we can help seniors is by supporting the communities that care for them,” said Nicole Denholder, CEO of Next Chapter Living. “By removing the uncertainty of lead costs, not requiring additional paid services, eliminating steep referral fees, and cutting out the middleman, providers can re-focus on what truly matters: building connections with families and investing saved dollars into senior care.”
More on the given initiative would reveal how it bestows all control over branding, messaging, and communication right at the disposal of senior living communities. As a result, facilities like assisted living, skilled nursing, and independent senior living can seamlessly create and manage their own profile pages with up-to-date content and media without third-party intermediaries filtering or hiding any information.
In case that wasn’t enough, this tech-forward platform also delivers a powerful suite of integrated tools, each one designed to be that all-in-one destination for families navigating the senior living journey.
Talk about the whole value proposition on a slightly deeper level, we begin from the potential for brand enhancement and greater control. This translates to how communities can showcase exactly what makes them unique by uploading up to 20 4K photos, a 3-minute video walkthrough, detailed descriptions, clear pricing, and amenities.
Next up, there is a feature committed to direct communication. You see, families can directly message the community, book facility tours, or join a community’s waitlist, all through the platform, making up a refreshing way to connect.
Another detail worth a mention is rooted in the prospect of smarter searching. Next Chapter Living’s AI-powered search basically matches families with communities that most fit their needs, thus providing a simpler search process for seniors, as well as higher quality leads for facilities.
Apart from that, we have real-time transparency coming into play. We get to say so because the platform in question makes it possible for facilities to provide real-time availability and fully transparent pricing, including starting and average price. The idea here is to provide families with immediate, accurate information, and therefore, create authentic connections right from the start.
Among other things, we ought to mention how Next Chapter Living also offers each profile its own personalized analytics dashboard, including page views, inquiries, tours scheduled, and other engagement metrics.
