Norms has officially announced the launch of a specialized system, which is designed to provide maximum-strength, clinically-proven, FDA-compliant products that, on their part, combine OTC efficacy with modern brand clarity to address hemorrhoids.
To understand the significance of such a development, we must take into account how most people avoid or delay treatment of hemorrhoids due to embarrassment, thus leaving millions without the relief they need.
You see, from a statistical standpoint, 75% of Americans are projected to experience hemorrhoids in their lifetime. In fact, 50% of adults are expected to contract the disease before turning 50, whereas on the other hand, 40% of women bearing a similar projection, with their disease materializing during or after pregnancy.
These numbers build upon 25% surge in the prevalence of hemorrhoids over the last two decades.
As for what is driving the given surge, the answer resides in factors like stress, sedentary lifestyles, rising obesity, as well as digestive side effects from opioids and GLP-1 medications, which are now being used by more than 16 million Americans.
Further contextualizing the severity of this problem would be a piece of data which claims that, for more than 15 million Americans last year, the path to relief still included uncomfortable pharmacy visits, a wall of outdated offerings that are confusing to buy, awkward to use, and embarrassing to own.
“I started Norms because I was tired of feeling stuck—with products that didn’t work, the stigma around something so common, and the lack of real options,” said Joshua Katz, Norms Founder & CEO. “Most people don’t know how to treat hemorrhoids, and Norms gives them both the toolkit and the playbook. Normalizing taboo health topics doesn’t just help patients—it grows entire categories. We’re starting with hemorrhoids, but our vision is much bigger: To improve the culture of care for all the health issues people don’t talk about but absolutely deserve better solutions for.”
Talk about how Norms’ latest brainchild will address the given problem, we begin from Hemorrhoid Cream ($29.99 MSRP), which packs together a maximum-strength lidocaine and phenylephrine formula for fast relief from pain, itching and swelling. The stated cream comes in an economy-sized 2 oz. tube for 2x the relief, and that too, at the same price as competitors.
Next up, we have Hemorrhoid Spray ($17.99 MSRP), a no-touch, fast-acting spray with phenylephrine formulated to reduce swelling, witch hazel to deliver cooling effects, and aloe to soothe irritated skin.
Another detail worth a mention is rooted in the availability of Medicated Wipes – 48ct Pouch ($11.99 MSRP). A flushable, plant-based wipes meant for hemorrhoidal  & vaginal care, the stated product can tread up a longer distance to cut down on burning and irritation, while simultaneously keeping things clean and chill. Not just that, it can also be a perfect primer before the Norms’ spray or cream.
Almost like an extension of it, we have Medicated Wipes – Wipe Outs ($17.99 MSRP) coming into play. Individually-wrapped ‘Roadie’ versions of the medicated wipes, these are purpose-built to provide discreet, on-the-go cleansing and cooling.
Hold on, we still have a few bits left to unpack, considering we haven’t yet touched upon Norms’ Hemorrhoid Cream – Squeezies ($11.99-$29.99 MSRP): Featuring all the healing power of a maximum strength cream, this one markedly comes decked up in convenient, hygienic, single-use packets.
Rounding up highlights would be a full treatment bundle, which collectively offers Hemorrhoid Cream, Spray, and Wipes for relief, recovery and prevention at every stage of discomfort.
Among other things, it ought to be acknowledged how the development in question delivers a rather interesting follow-up to Norms’ recent funding, made available by the likes of Cardiff Giant, along with Movement Fund and strategic angels including Stephen Emery (Co-Founder, Supergoop!), Dave Powers (former CEO of Deckers), and Brian De Lowe (President & Cofounder, Proper Hospitality) etc.
“For too long, people have been left guessing about how to treat hemorrhoids, and the options out there haven’t made it any easier,” said Dr. Wendi LeBrett, founding partner and medical advisor at Norms. “Norms is changing that with science-backed products, clear guidance and zero shame. It’s the kind of care I wish more of my patients had access to sooner.”
