Swoop, the industry leader in privacy-safe AI-driven healthcare marketing, is officially set to showcase its award-winning suite of unprecedented products at the Consumer Electronics Show (CES) in Las Vegas.
According to certain reports, these innovations are likely to include Predictive Audiences, HCP Pro Suite, Swoop Piper GenAI platform, and Swoop Agents, each one already proven to be a transformational component in the context of advancing data consistency, privacy compliance, and predictive engagement for healthcare brands.
Talk about these innovations on a slightly deeper level, we begin from Predictive Audiences solution, which is built upon Swoop’s proprietary technology. You see, leveraging those specialized basis, the solution is able to make it possible for marketers to find patients who may soon require intervention, including before they cease treatment, are diagnosed, progress in disease, or the newest segment, before they visit their physician. This it does at an accuracy rate of 97%.
Next up, we have HCP Pro Suite, which happens to be a comprehensive suite that features Swoop HCP Pro Targeting and Swoop PLD Pro Reporting, The overarching idea behind such a setup is to help healthcare brands understand HCP behaviors at a granular level, thus enhancing targeting precision and messaging relevance across omnichannel campaigns.
Then, there is a Swoop Piper Gen AI Platform, which leverages Swoop’s proprietary GenAI platform to offer marketers the ability to simulate focus groups, and therefore, better understand their audiences through custom, privacy-safe AI Assistants so to accelerate decision making and power omnichannel strategy.
Joining the mix here would be Swoop Agents for Brand Websites. The pharma industry’s specific conversational AI-powered agents can now actively engage patients and providers on brand and enterprise-wide websites, delivering MLR-approved product information in real-time and generating high-quality first-party data.
“Swoop’s commitment to reimagining omnichannel marketing for healthcare remains unwavering. Our innovations empower brands to engage audiences meaningfully while safeguarding privacy across fragmented media channels,” said Scott Rines, President of Swoop. “We look forward to showcasing these solutions and helping clients experience their full potential at CES.”
Among other things, we ought to mention that Swoop’s presence at CES also includes exclusive experiences for clients and partners, These experiences include private pharma-specific curated walking tour of CES exhibits with renowned tech expert Shelly Palmer, who will offer all the attendees comprehensive insights into the latest trends in consumer electronics.
The exhibition will also include a IV hydration station at Swoop’s meeting suite at the Aria to provide a convenient space for relaxation and networking. Finally, there is planned a late night party at The Marquee, where guests can develop connections and hold discussions with healthcare industry leaders from across the country and beyond.
Founded in 2011, Swoop’s rise up the ranks is orchestrated by its healthcare omnichannel solutions dedicated to protecting consumer privacy. You see, the company’s superior audience quality segments and 100% MLR-approved conversational AI agents tread up a long distance to generate meaningful patient and provider engagement, optimal conversion, and increased Rx lift. Swoop’s excellence in what does can also be understood once you take into account how it serves, at the moment, more than 12,000 customers. The company is also one of the Top 50 Pharmaceutical Brands in US, as well as one Top 20 Healthcare Agencies.
